Gordon Brown Calls for Machine Games Duty Rise on Adult Entertainment Centres
Erik Zimmermann · Aug 27, 2026

Gordon Brown Calls for Machine Games Duty Rise on Adult Entertainment Centres

Gordon Brown has urged an increase in machine games duty on gaming machines located in adult entertainment centres, excluding bingo halls and pubs, with the goal of generating as much as £500 million that could support households dealing with higher energy costs, and the former prime minister suggested that current Prime Minister Andy Burnham would likely follow a similar path on tax measures.
Breakdown of the Proposed Tax Adjustment
The call targets category B gaming machines specifically in adult entertainment centres where the duty rate would rise while leaving other venues untouched, and Brown framed the additional revenue as a direct way to ease pressure from rising household energy bills across the country. This approach focuses the tax change on one segment of the gambling sector yet avoids broader application to betting shops in some contexts or to bingo operations, which creates a narrow scope for the duty hike that Brown presented as both targeted and substantial in its potential yield.
Political Context Around the Suggestion
Brown positioned the measure as something the sitting government under Andy Burnham would probably pursue, which ties the former leader's recommendation directly to ongoing policy directions at the highest level, and observers note that such statements from past prime ministers often signal areas where cross-party thinking may align on revenue raising tools. The proposal arrives amid wider conversations about how gambling taxes can contribute to public support programmes, particularly those addressing energy affordability for families who face ongoing cost pressures.
Industry Warnings on Closures and Job Impacts
The British Horseracing Authority along with the Betting and Gaming Council have both warned that raising machine games duty in this manner would speed up the pace of betting shop closures across the UK, and they point to resulting job losses that would follow from reduced revenues in those locations. Those organisations further highlighted a drop in funding available for horseracing through lost levy payments and diminished media rights income, which they described as an interconnected set of effects that could ripple through the racing sector and related employment.

According to the groups, the tax increase would accelerate existing trends toward fewer physical betting locations, and the loss of income streams would compound challenges for racing prize money and media agreements that depend on steady contributions from the betting industry. The warnings emphasise that shops operating gaming machines would face higher operating costs that many locations could not absorb without cutting staff or shutting doors entirely, which in turn reduces the overall economic footprint tied to these venues.
Funding Effects on Horseracing and Related Sectors
Reduced levy collections and lower media rights payments stand out as central concerns raised by the British Horseracing Authority and the Betting and Gaming Council, since those revenue sources support race programmes and broadcasting deals that sustain the sport's visibility and prize structures. When shops close at a faster rate the total amount collected through these channels declines, and the organisations have stated that this outcome would directly affect trainers, jockeys, and stable staff who rely on the financial ecosystem built around betting activity.
The Betting and Gaming Council has outlined how lost income would limit reinvestment in racing infrastructure, while the British Horseracing Authority has noted parallel effects on media agreements that provide essential exposure for events throughout the calendar. These combined pressures create a scenario where a duty rise intended to support energy bill relief could simultaneously reduce resources flowing back into one of the UK's traditional sports sectors.
Scope of the Duty Change and Venue Distinctions
The proposal keeps bingo halls and pubs outside the scope of the increased rate, which maintains existing duty levels at those sites while directing the higher charge only toward adult entertainment centres, and this distinction reflects an attempt to isolate the tax impact within one part of the gaming machine market. Brown presented the £500 million figure as an achievable target under the adjusted rate, and he linked the revenue explicitly to household energy support without extending the measure to other gambling formats or locations.
Reports covering the announcement reference a June document that pushes for doubling the tax rate on category B machines in adult gaming centres and betting shops, which aligns with the focused approach Brown described while still prompting the industry responses from both the British Horseracing Authority and the Betting and Gaming Council. The distinction between venue types remains a key element that shapes how the proposed duty would apply in practice across different operators.
Conclusion
The statements from Gordon Brown together with the responses from the British Horseracing Authority and the Betting and Gaming Council outline a clear set of positions on the machine games duty increase, the projected £500 million revenue, and the anticipated effects on shop numbers, employment, and racing funding streams. Coverage of the proposal appears in Racing Post reporting that details both the call for the tax adjustment and the industry cautions that followed. The discussion centres on how any implemented change would affect adult entertainment centres specifically while leaving other venues unaffected, and the warnings stress measurable outcomes in closures and income reductions should the higher rate take effect.